Fresh out of Baylor University's School of Business, Jeff joined Los Angeles-based Petersen Publishing and represented national advertising marketing for magazines such as Motor Trend and Sport Magazine. In the last 10 years with Petersen, he became the Publisher of Petersen's Hunting and Petersen's Bow Hunting Magazines with final word responsibilities for circulation, editorial, marketing, and advertising. In the mid- '90s, he founded Outdoor Impact, Inc. -a national advertising/ marketing organization that represented titles such as Sports Afield and the American Riflemen for a period of 10 years. In recent years Jeff has applied his avid 50-year passion for the outdoors and recreational pursuits to the profession of Farm and Ranch Real Estate marketing. Having hunted territories from Alaska to Zimbabwe and many spots in between he has a keen eye for identifying the ideal property for a given buyer and for a seller he knows how to "stage" a ranch to its utmost point of marketability.